NARAL Pro-Choice America on Monday announced a “six-figure campaign to help push Mike Michaud over the finish line.”
Michaud, a six-term congressman from northern Maine and Democratic candidate for governor, is trying to unseat Republican Gov. Paul LePage. Recent polls show Michaud with a slight lead, though within the polls’ margin of error, over LePage.
Independent Eliot Cutler, who has been criticizing Michaud’s pro-life past, trails in a distant third place. Michaud says his views on abortion have evolved after listening to the stories of women, a crucial voting bloc for Democrats.
NARAL endorsed Michaud in March, citing his 100 percent rating with the group in recent years. On Monday, the group said in a press release it plans to send three rounds of direct mailers to 35,000 “key voters” and launch an aggressive digital campaign.
The mailers largely echo the messaging of Planned Parenthood’s political action committee, which is also spending six figures to help elect Michaud. The mailers hit LePage for opposing abortion, and cutting funding for family planning clinics, which provide preventative health services, cancer screenings and birth control to many low-income women.
According to campaign finance records, NARAL Pro-Choice Maine political action committee had made two independent expenditures of more than $23,460 each on Oct. 14 and Oct. 17.
Here’s a look at the mailers: