I think .. football .. there, I said it .. is a great game. I also think this is a bold stroke for NBC and, at the same time, a bargain. $250 million for 380 Premier League games is a steal. I and a hundred, or so, perfect strangers used to drive to the Irish Embassy in Boston (bar, not consulate) to watch Manchester United (or it's opponents) live at 6AM. The 30 - 40 million (aka 11 million) guest viewers who have snuck into this country over the past 10 years are, among many things, big soccer fans.
NBC is going to draw a lot of viewers to it's network and, maybe, reestablish it's relevance.